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September 10, 2008

High Falls Brings Thwaites Premium Beers to U.S

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Written by: BeerMagDerek

High Falls Brings Thwaites Premium Beers to U.S. –Four Styles of Thwaites Are Now Being Imported

Rochester, NY- The High Falls Brewing Company is now the exclusive U.S. importer for world-renown Thwaites beers. And the agreement is reciprocal—Thwaites will soon start importing several High Falls brands to the United Kingdom.

High Falls is currently distributing four styles of Thwaites (Wainwright, Flying Shuttle, Double Century, and Lancaster Bomber) in Atlanta, Georgia. This fall, these ultra-premium brews will be introduced to the Denver, Boston, and Upstate New York markets—specifically, the Rochester, Buffalo, and Syracuse areas.

“Adding Thwaites rounds out the High Falls portfolio,” explains Jennifer McCauley, Marketing Brand Manager for High Falls Brewing Company. “Along with our domestic, craft, Australian, and Latin American styles, we now have first-class British ales—truly premium European imports.”

Established in 1807 by Daniel Thwaites, the company originally brewed just two cask beers (bitter and mild). Over the last two centuries, Thwaites’ success has been built upon its reputation for brewing great-tasting, easy-drinking beers. Today, Thwaites’ diverse portfolio of beers, lagers, and ciders are enjoyed throughout the UK—and now, High Falls has brought several styles over to America. For more on Thwaites beers, visit www.thwaitesbeers.com.

About High Falls Brewing Company
High Falls Brewing Company is a diverse and competitive brewery that brews, markets, and sells a wide variety of beers and malt-based beverages like lemonades, coolers, and energy drinks. High Falls boasts a 3.3 million barrel capacity facility; it produces a full line of ales and lagers and contracts with a number of national beer and non-beer partners. The company traces its roots back to 1878, when the Genesee Brewery was founded on the east bank of the Genesee River. In 2000, the brewery became the High Falls Brewing Company, reflecting its scenic Upper Falls location. For more information on the company, visit www.highfalls.com
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BeerMagDerek
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