Beer23_09

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scotch IN A CAN CSprits has a blended three-year-old Scotch WhiskyRAFT BEER HAS FOUND ITS WAY INTO THECONVENIENT CAN, SO WHAT’S NEXT, YOU ASK?… How about Scotch Whisky? The company Scottish The Whisky is aged in Scotland and is amber in color with honey, PAULANERaged in oak casks that is available in a 12-ounce can. vanilla, butterscotch, apple, and pear flavors including hints of peat GOES LED and smoke. Though they’re not suggesting that this is a serving for one individual, it certainly is a portable party in a can! www.scottishspirits.com WET YOUR BALLS even some of the new cars that have usually blueWe love LED lights,ones on DVD players, electronics, or AND WIN $50,000 incandescent style of bulbs. Paulanerthem “bedazzled” in their headlights.We don’t like LED Christmas lights, butwhen you look at the cold hard factsthey are much more efficient than the old Do you have a steady hand and a bulletproof liver? Then head out Brewery group is doing their part to help to Las Vegas in January 2012 for the 7th annual Beer Pong World Series. The World Series is the largest the ice caps from melting (unfortunately beer pong competition and attracts competition from all over the world. The entry fee is $1,000, and the making beer doesn’t drop sea level) using less energy. We’ll drink to that. Who knew drinking can lead to making money? by2 grand prize is $50,000. by installing Dialights LE lights in their www.bpong.com brewery. This helps reduce their energy use by 30%, both saving money in the long run and producing less CO www.dialight.com www.paulaner.com CRAFT BEER SELLS OUT IN WAL-MART Nbeer sales continue to climb, even during economic woes, it’s a no-brainer for Wal-Mart to want to hop on the IPA bandwagon.ow not only can you see some of the oddest people, but you can also buy craft beer while doing it. The largest retailer in theUnited States has decided to put craft beer on its shelves, thereby living up to its large-assortment business model. As craft It will largely be up to in-store managers to determine which micro brews will be on the shelves, but of course, it’s up to the brewery whether or not they want to be in Wal-Mart as well. Wal-Mart has been known to place pricing pressure on its suppliers to drive down prices in its stores. Does this mean our favorite craft beer will be cheaper? Does the average craft beer drinker even shop at Wal-Mart? Either way, it seems to go against the buy-and-drink local mentality that the craft beer industry had been trying to push. www.walmart.com :09


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